http://www.digg.com

1. Digg is a website where users submit news articles, videos, and other interesting things that are then voted upon - the most popular items rise to the top of the page

2. Who uses Digg?
Mostly males 16-34, tech savvy, left leaning

3. Advantages:

• Wisdom of crowds - a useful story is something many people vote on
• Poor stories can also be "buried" (voted down)
• on person one vote
• Comments section - allows people to discuss the topic

4. Disadvantages:

• Top "diggers" tend to get their stories to the front page more often (this used to be a matter of popularity... this may be mitigated
• "Sponsored" diggs - groups manipulate the diggs to push their stories/sites to the front page
• limited to either yes or no or abstain process for voting
• Experts and Novice have the same amount of clout (votes are weighted the same)(could also be a pro)