History of M3F
The Mind, Media and the Message Festival (M3F) formerly known as, the McLuhan Multimedia Festival is a national digital arts festival for secondary students run by secondary students. It was started six years ago by a group of grade ten students at Marshall McLuhan C.S.S.
M3F is dedicated to the following vision:
Giving secondary students the opportunity to showcase their skills to the digital arts industry.
Giving students the opportunity to discover post-secondary opportunities in the digital arts industry and provide links with digital arts professional.
To create a national and eventually global digital arts network.
Our festival is creating clusters of communities nation-wide, and helps students to combine the older tradition of art with the modern traditions of technology to create something amazing. Youth is the face of tomorrow, and M3F is helping to bring that face into the world.
The festival is interdisciplinary in its conception as it combines a variety of skill sets to allow students to actively construct knowledge about arts, culture, technology and the world they live in.
Vision
M3F's vision, through the initiatives of the festival, is to create many opportunities for future new media artists. To create connections for Canada's artistically-inclined youth. To give students the chance to display their new media artwork in a forum frequented by influential members of the new-media industry and educational field and to be inspired by the work of their peers. To increase student awareness of the opportunities presented by post-secondary institutions dedicated to New Media training and to allow, in turn, the students to be recruited by those educational facilities. To continue to establish a strong national and eventual international presence.

Long Term Goals
To create connections across the nation for the artistic youth of Canada, and those who train them. To create opportunities for youth to seek training in the rapidly-expanding New-Media industry and educational sector. To establish a global presence, establishing a global network of new media artists and teachers, becoming a festival as renowned as the Toronto International Film Festival.
Online Community
Goal: To make the M3F website an effective tool and forum for the clusters of different types of groups involved in M3F. Target audiences: student new media artists, secondary school teachers, new media industry, postsecondary institutions.
http://www.m3f.org
Upcoming features of this online community:
- Information/news posted on site
- Tutorials
- Students can create an account and submit their work online
- Submitted works displayed in an online gallery
- Opportunity to comment on work

The following hypertext link is set up to introduce interdisciplinary new media ideas to science education. Using the template of M3F - arts-based technology; a community of science teachers and students developing new media projects will evolve.
An in-depth look at the various activities sponsored and run by the m3f team!